RIGWORX · brand identity worksession

Logo Lab · pick one

Ten lockups for the RIGWORX mark — made-to-order CNC-cut birch truck-bed platforms. Each option is shown the way it will actually live: in a dark site header, cropped to a favicon, and laser-engraved into birch. Ted's current favorite is flagged as the baseline — everything else is here to test against it.

★ Baseline = current pick Header mock Favicon crop Engraved-on-birch
01

Current pick — badge + wordmark, orange X

The baseline. Brass compass badge locked left, extrabold cream wordmark with a single orange X and the tracked tagline underneath. Wins on instant recognition and the workshop-hardware feel Ted already loves.

★ Baseline
RIGWORX compass badge RIGWORX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWORX
02

All-brass — same lockup, no orange

Identical geometry to the baseline, but the X goes brass instead of orange. Reads more heritage/monochrome and survives single-color printing, embroidery, and etched metal where the orange would drop out.

RIGWORX compass badge RIGWORX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWORX
03

Stacked — badge over centered wordmark

Badge on top, wordmark and tagline centered beneath. The symmetrical, monumental version for hero sections, footers, and shirt-back prints where the mark gets to breathe.

RIGWORX compass badge RIGWORX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWORX
DIRT · CAMP · RACE · REPEAT
04

Compass-rose O — drawn mark, no badge

Drops the badge entirely: the O in WORX becomes a drawn SVG compass rose. One integrated wordmark, no separate emblem — the cleanest option for tiny sizes and horizontal nav bars.

RIGWRX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWRX
05

Heritage serif — Cinzel wordmark

Badge left, but the wordmark switches to Cinzel with small-caps tagline. Trades trail-tough for outfitter-refined — the version that ages well on a leather patch or an engraved plaque.

RIGWORX compass badge RIGWORX Dirt · Camp · Race · Repeat
Favicon
Laser-engraved on birch
RIGWORX
06

Industrial condensed — heavy + pill stack

Barlow Condensed Extrabold, tight tracking, tagline broken into a stacked pill rail on the side. The most "spec-sheet / part-number" flavor — right at home next to torque specs and cut lists.

RIGWORX DIRT CAMP RACE REPEAT
Favicon RX
Laser-engraved on birch
RIGWORX
07

Monoline redraw — line-art compass

A single-weight, redrawn line-art compass badge in brass paired with a lighter wordmark. Modern and screen-first — scales down without the raster badge muddying up, and looks sharp in dark mode UI.

RIGWORX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWORX
08

Hex badge — RW monogram + wordmark

A machined hex-nut badge with an RW monogram, wordmark set to its right. Nods to hardware and fasteners — the most "made in a shop" symbol, and a strong standalone app icon.

RIGWORX DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWORX
09

Badge-only minimal — no wordmark

Badge plus tagline, nothing else. The wordmark already lives inside the badge, so this is the ultra-clean header once the brand is known — maximum quiet, maximum confidence.

RIGWORX compass badge DIRT · CAMP
RACE · REPEAT
Favicon
Laser-engraved on birch
DIRT · CAMP · RACE · REPEAT
10

Tread X — tire-tread chevron mark

The X is rebuilt as an SVG tire-tread chevron in accent orange. Keeps the baseline wordmark but injects motion and off-road attitude into a single letter — the most ownable custom detail here.

RIGWOR DIRT · CAMP · RACE · REPEAT
Favicon
Laser-engraved on birch
RIGWOR